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Blossom into your best self.



Ashley Crouch is the Creator of Bloom, Lovely and Founder of Appleseed Communications, LLC, a PR company that equips entrepreneurs to speak to inspire. Drawing from her vast network of media relationships and passion for women’s issues, she has helped advance the cultural conversation surrounding beauty and women’s empowerment in outlets such as The New York Times, The Wall Street Journal’s MarketWatch, FastCompany, FOX Business, Huffington Post Live, Huffington Post, Forbes, The Examiner, Vanity Fair, Refinery29, SiriusXM Stars Channel, Queen Latifah Show, New York Post, CBS, Upworthy, National Review Online, The Daily Caller, Entrepreneur Magazine, The Telegraph, Townhall, LeanIn, The Sydney Telegraph, Catholic News Agency, National Catholic Register, Catholic Herald, and hundreds of blogs.

Ashley contributes to Business Insider, Fast Company, TIME, Huffington Post, Refinery29, Acculturated, Verily Magazine, Levo League, and The Everygirl, where she writes to young women millennials on topics of beauty, fashion, leadership, and relationships.

Believing that fashion and beauty shape culture, Ashley was on the founding team for launch women’s fashion and lifestyle publication, Verily Magazine, where she served as the Relationships Editor and PR Manager. Immersed in the fashion and lifestyle space for years gave her keen insights into the beauty landscape and access to personal, real stories about beauty from models, media professionals, and friends, rarely heard from other women.

Ashley is a national and international speaker on authentic beauty and healthy relationships. A regular speaker for high school, college, and young professional audiences, Ashley has spoken to thousands of women worldwide. Audiences praise her insight, authenticity, and candor when talking about the deeply personal issues of beauty. Some have said, “we need to have you back every semester,” or “your talk drew the largest attendance in history.”

In her spare time, Ashley launched the popular discussion group for young adults in Manhattan, Love and Responsibility in NYC. She coordinated the popular discussion series for 5 years, which saw an average of 300 young adults in weekly attendance. Love and Responsibility has spread to Washington, DC, Los Angeles, CA, and Sydney, Australia.

A graduate of the University of Dallas, Ashley has lived in Manhattan for the past 4 years working in the fashion and media industries, directing photo shoots, attending Fashion Week, and liaising with media personnel. She has been featured on SiriusXM Stars Channel, 2GB radio in Sydney Australia, Huffington Post The Sydney Telegraph, National Review Online, Weekly Standard, First Things, National Catholic Register, and Catholic News Agency.



  • Love and Responsibility in LA, Los Angeles, CA January 2016

  • University of Notre Dame, South Bend, IN February 2016

  • University of Illinois, February 2016

  • The Lady Project National Summit, Providence, RI, March 2016

  • Women's Discernment Retreat, Charleston, SC, March 2016

  • The Boulevard, Houston, TX, March 2016

Recent Published Work